MINI – Belfast
Completed in 2011 this project entailed the complete remodelling and refurbishment of an existing car showroom into the new Mini flagship store for Belfast. Our brief highlighted the importance that this project should showcase the Mini brand and identity from the outset.
The existing building envelope including a curved metal roof, metal wall cladding and glazed aluminium curtain walling system was modified and updated to incorporate these requirements.
A new entrance was also created with the use of a rigid volume clad in sheet metal that emphasised the compactness and sharpness of the mini vehicle itself. This identity was further evoked with the inclusion of corporate colours added to the main entrance and perimeter walls, along with large back lit signage that creates vibrancy against the black background.
Internally, the existing showroom and ground floor office layouts and finishes where removed and remodelled with new floor, wall and ceiling finishes. The main palette of black used with injections of vibrant corporate colours and lighting, along with some quirky interior elements all makes for a very modern and fun environment.
Project Value £350,000
Type Remodel & Refurbishment